In preparation for the next Xbox reveal on May 21st.
Let the propaganda begin? Not quite. In preparation for Microsoft’s big reveal event on May 21st for the next generation Xbox console, the company has launched an official news blog Xbox Wire featuring posts from executives. The emphasis seems to be on everyday people working on Xbox however.
Even current director of Xbox Live Programming Major Nelson will make some appearances here and there, bringing blog posts along with interviews. The goal of the site seems to be to detail the journey of those working behind the scenes to make the Xbox brand a success.
So we can’t really fault the end goal. And anyway, the site is still in beta mode and will fully launch on May 21st when the next Xbox is revealed. If Microsoft deems it necessary to launch its own news site for covering everything related to the next generation console, then one wonders just how much they plan to show off.