Microsoft: Our top 4 franchises “outsell like the top 11 Sony franchises”

Posted By | On 05th, Jul. 2012

Phil Spencer, corporate vice president of Microsoft Studios, seems to be in a jolly mood after recently calling the Wii U graphically equivalent to the Xbox 360. He’s at it again, though, saying their top 4 franchises outsell like the top 11 Sony franchises put together.

“We have always been about trying to create hits that really push our platform and reach millions of people,” he told GamesIndustry.

“I’ve never looked at our first-party mandate as trying to simply pump out content that only a few select people will go out and buy. If you look at our top franchises in our first-party, they do incredibly well relative to other first-party franchises.

“If you rank our top four franchises against the other franchises, our top 4 outsell like the top 11 Sony franchises or something like that. In the end, it’s about creating something to scale and something that matters.”

So, it looks like he’s saying they will only fund games that have mass appeal. but that probably won’t be enough next-gen where new IPs are necessary to push the system, especially ones that are risky.

Spencer isn’t the only one who said that, however, as Aaron Greenberg, chief of staff for interactive entertainment business at Microsoft, bragged about the selling power of their first-party franchises two years ago. I guess it runs in their blood.


Tagged With: ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

In 2023, the action RPG and its expansion raked in roughly $206 million in revenue, CD Projekt has revealed.

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

Meanwhile, Cyberpunk 2 and Fool's Theory remake of the first Witcher are both in the concept stage of producti...

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Developer IllFonic has taken over publishing for the title, with a new update next month and additional Predat...

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

The new patch ensures the Arc-12 Blitzer, Arc Thrower, and Tesla Tower will no longer cause players' games to ...

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

But Monday is April Fool's Day, so it could be a whole lot of nothing. Then again, it could be Judgment 3.

Princess Peach: Showtime! Beats Dragon’s Dogma 2 and Rise of the Ronin to Top Weekly Japanese Charts

Princess Peach: Showtime! Beats Dragon’s Dogma 2 and Rise of the Ronin to Top Weekly Japanese Charts

Princess Peach steals the spotlight from both massive, new open world action RPGs in the latest sales charts f...