Microsoft is pushing their gaming hardware in developing countries like Brazil. As you know, the import duties are very high there, and a gaming console, which is a luxury item, costs as much as $1500.
To counter this, Microsoft has tied with a local manufacturer Flextronics Inc. to manufacture 17,000 Xbox 360’s per week in Brazil. Doing so reduces the development cost by at least 40 per cent. So after this development an Xbox 360 console will cost… ahem, $799.
Microsoft has also reduced the Xbox Live subscription’s cost in Brazil, which will make it easier for people to check out the multiplayer component of the console.
Platform holders usually push in the developing countries when the console’s lifecycle is near the end, which should give it a good boost.
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