Phil Spencer says the company is building towards such a future.
Microsoft Games Studios corporate VP Phil Spencer recently answered a query regarding midnight launches on Twitter. It essentially stated that since midnight launches are a big deal but also a big nuisance, why not just do the same on Xbox Live with digital release?
Spencer responded: “That’s the future we are building towards.” We got our first glimpse of such a future with Respawn Entertainment’s Titanfall, which recently launched for the Xbox One and PC in North America. It was quickly available for download in both instances.
If digital releases are launched on midnight more often through Xbox Live, it means many gamers will be able to avoid the horrible conditions of waiting in long lines and tolerating their fellow man to get their favourite release. it also means less chances of shortage of stock.
Hopefully we’ll get closer to said future as the Xbox One and PS4 gain traction. So stay tuned.