Although the Xbox One has been selling fairly well since its launch last November, sales have still consistently lagged behind those of the PlayStation 4, which has gone on to become the fastest selling console in history (as a matter of fact, Xbox One LTD sales are currently less than even Nintendo’s Wii U). Microsoft have made a variety of efforts to push sales for the console since its sales trend became clear, but the most aggressive move they made was last month, when they decoupled the Kinect from the system, and began selling a Kinect-less SKU for $399- bringing the price of the Xbox One in line with that of the PlayStation 4.
Apparently, that move has paid off for Microsoft, as Harvey Eagle (yes, that’s a real name. A badass name), their head of UK Marketing, says the Xbox One has seen increased sales momentum since then. “Our momentum has really improved in the past weeks and months and we’re obviously really happy about that”, he said in an interview with Trusted Reviews. “And by momentum I mean sales,” he clarified, just in case there wouldn’t be any confusion.
Personally, I think this is great- competition is good for the industry, and with a PS4 that’s selling incredibly well, a revived Mario Kart powered Wii U, and now a reinvigorated Xbox One, I think there are some good days ahead for all of us as gamers.
