Indian games distributor and retailer Milestone Interactive recently announced that it would be setting up offices in Dubai and Singapore. This will be a part of a global expansion strategy to see more Game4U stores across markets in South East Asia and in the Middle East. Given the success of “downloads4U”, the Game4U pre-buy digital service, this will make the service available to those populations at localized rates.
Milestone Interactive is also looking to bring the rewards program “Team Elite” as well, with a concentrate drive to also build a mobile publishing business with developers in those populations in order to publish and market their titles worldwide.
Milestone Interactive Group Chairman & CEO Jayont R. Sharma stated that, “This big step supports our stated vision to be the world’s leading interactive entertainment company; offering innovative products & services.
“Our qualitative research and understanding of these markets developed over the last few years has convinced us to make available our unique offerings and to present an overall brand experience built around ‘Game4U’ to these consumers. I believe our presence in these markets will further become a cornerstone of our growth in the immediate future.”
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