And his name is…
Nintendo and wrestling superstar (and meme) John Cena are apparently partnering together to bring us a brand new Switch marketing initiative from Nintendo. This initiative will include highly visual, interactive living room-inspired spaces popping up all across the United States- often in places you would never expect.
The first of these will be in the desert at Blue Cloud Movie Ranch on Feb. 23, and none other than WWE superstasr John Cena will be on site, play 1, 2, Switch with “invited fans and YouTube influencers, highlighting how fun it is to play 1-2-Switch using the innovative new Joy-Con controllers.”
“The upcoming launch of the unique Nintendo Switch console calls for a unique series of celebrations,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “These unexpected locations perfectly highlight the features of the new system, as well as provide one-of-a-kind surprise-and-delight moments that Nintendo does best.”
So that’s, uh… something. You can check out the list of the locations that Nintendo will be bringing the Switch to below. The Switch itself launches on March 3 worldwide.