Nintendo President Satoru Iwata On Taking Risks In The Gaming Industry

"You always have good things and bad, and this reflects the history of Nintendo."

Posted By | On 10th, Oct. 2013

satoru_iwata

Nintendo president Satoru Iwata has shared his thoughts on taking risks in the video games industry, something he has learned from the late Hiroshi Yamauchi.

“He always said that if you have failure, you don’t need to be too concerned. You always have good things and bad, and this reflects the history of Nintendo. If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge by making something new, rather than competing in an existing market,” Iwata said.

Iwanta has been responsible for successfully bringing cute looking monsters over to the West, something which is extremely popular in Japan.

“Will America accept cute monsters? No, they said. Some people even recommended to make Pikachu more muscular.”

“If we followed their advice Pokemon would never have been the success that it was. Brain Training software became a hit in Japan, and I proposed that we sell it globally. And even as I said that as the president, no one listened.”

The gaming community surely appreciates Satoru Iwata’s efforts in to making a Nintendo a force to reckon with.  Let us know your thoughts in the comments section below.

Via: The Bridge.


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