No plans for PS Vita price cut- Sony

Posted By | On 22nd, Feb. 2012

Sony says they have no plans to drop the price of the just launched PS Vita, which currently costs $250/£230.

“It will take several years for this investment to pay back as it stands, so if we have to do more with the price,” Sony Computer Entertainment UK managing director Fergal Gara said while speaking to CVG. “Clearly, we’ll have to view how consumers respond – do they value the amount of technology packed into that box?

“One benchmark I would draw is that it is round about half of the price-point of an entry-level tablet, and considerably less than a high-end smartphone. So, what’s the appropriate point of reference for its price? We need to wait and see, but we believe it’s a step-change in performance and a step-change in capabilities compared to what people could do before.

“Picking up on the Nintendo example, it’s not for us to comment on their performance, but I would say that the strength of our software has been demonstrated very well, and that was on our to-do list early last year: to launch with strong software and to make sure the supply of quality software was maintained through the year and beyond. So we hope to start better, and that agenda will continue.”


Tagged With: ,

Amazing Articles You Might Want To Check Out!

Keep On Reading!

Cronos: The New Dawn Dev Diary Outlines Combat Strategies and Enemy Types

Cronos: The New Dawn Dev Diary Outlines Combat Strategies and Enemy Types

Preventing enemies from Merging and becoming stronger is important in Bloober Team's upcoming sci-fi survival ...

Arc System Works Showcase Announced for June 27th

Arc System Works Showcase Announced for June 27th

The showcase will feature details on new titles and an announcement for the next project from Ishiwatari Daisu...

Midnight Murder Club is Exiting Early Access on PC and Coming to PS5 on August 14

Midnight Murder Club is Exiting Early Access on PC and Coming to PS5 on August 14

Alongside the announcement of its release date, Midnight Murder Club also got a new update on PC which brings ...

Death Stranding 2 Guide – 15 Basic Tips and Tricks to Keep in Mind

Death Stranding 2 Guide – 15 Basic Tips and Tricks to Keep in Mind

Master traversal, structures, and stealth with these 15 essential tips designed to enhance your Death Strandin...

The Outer Worlds 2 Will Not Allow Respecs to Enforce Role-Playing and Player Decisions – Director

The Outer Worlds 2 Will Not Allow Respecs to Enforce Role-Playing and Player Decisions – Director

Director Brandon Adler also spoke about how the game will respect a player's time by giving them a world that ...

THQ Nordic Digital Showcase 2025 Announced for August 1

THQ Nordic Digital Showcase 2025 Announced for August 1

While THQ Nordic hasn't confirmed what games will be at the showcase, its remake of Gothic and action RPG Tit...