Darksiders owner Nordic Games has announced its rebranding as THQ Nordic. THQ declared bankruptcy in 2012 and auctioned off its various properties including Darksiders, Homeworld, Red Faction and so on to various companies. In 2014, Nordic acquired the THQ name itself and now has come the time to finally use it.
Lars Wingefors, chief executive of THQ Nordic, said that “One could say the most defining moment for our company happened in 2013, grabbing headlines like; ‘Who the f*** is Nordic Games?,’ ‘Darksiders Gets Bought By…Nordic Games?,’ and ‘Nordic Games explains who the f they are, plans for THQ assets’.
“While we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than owning a highly competitive portfolio of IP. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.”
With 23 games in development, Wingesfrost noted that 13 of these were unannounced at this time. “With this rebrand we are entering the next phase in our company’s evolution. As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced but are sure to be in the next months. Needless to say, the majority of these projects are based on former THQ owned IPs and franchises.”
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