Oddworld Developer: “Our Profits Are Going Back Into Games”

Lorne Lanning is back, and less tolerant of big publishers than before.

Posted By | On 01st, Oct. 2012


Lorne Lanning is quite the outspoken man. Considered the head honcho behind the Oddworld series, he famously stated to Electronic Arts, regarding the acquisition of the team following the limited success of the franchise, “Fuck you very much.” And then he left. And then he came back, and he’s out for blood. Partnering with Stewart Gilray and Just Add Water, Lanning wants to get closer to fans and go about developing the best titles possible.

Speaking to GIBiz, Lanning stated, “Our agreement is, you won’t be seeing our profit being spent on Ferraris and shit like that. Our profits are going back into games so we can ultimately raise to the point where we can grow our audience, who are expecting new content.”

On the decision to reject EA, he states, “When you say that to us, we go ‘fuck you very much’, quite frankly. That’s not a sustainable model, that’s a hostile acquisition. That’s why we had to strive to get independent. Rather than get into bed with someone we knew was a horrible bed partner we said ‘let’s stay virgins for longer’.

“If we have a hope on this digital landscape we’ll be able to go directly to our audience and learn more about them, more from them. Let’s make a really intelligent re-entry into the market place and show that games to people who didn’t get exposed to them. And then if that’s successful we’ll have the money to start building brand new stuff.”

And really, you have to read the original article because Lanning is tossing pipe bombs left and right.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Helldivers 2 – LAS-99 Quasar Cannon, MG-101 Heavy Machine Gun Stratagems Now Available

Helldivers 2 – LAS-99 Quasar Cannon, MG-101 Heavy Machine Gun Stratagems Now Available

The new weapons arrive just in time to help players battle the Automatons, though the Quasar Cannon may be sit...

Dragon’s Dogma 2 is UK’s Biggest Game Launch of 2024 So Far

Dragon’s Dogma 2 is UK’s Biggest Game Launch of 2024 So Far

Capcom's open world action RPG has got off to an impressive start in the region, outdoing Final Fantasy 7 Rebi...

Grand Theft Auto 6 Delay Reports Are “Overblown”, it’s Claimed

Grand Theft Auto 6 Delay Reports Are “Overblown”, it’s Claimed

Journalist Jason Schreier says there's "no indication that anything significant has changed" where the game's ...

Capcom Wants to Know if You Want Dragon’s Dogma 2 DLC

Capcom Wants to Know if You Want Dragon’s Dogma 2 DLC

In a recently sent out Capcom survey, one of several questions asks if you'd be interested in more Dragon's Do...

15 Things You Shouldn’t Avoid in Dragon’s Dogma 2

15 Things You Shouldn’t Avoid in Dragon’s Dogma 2

Make life in Dragon's Dogma 2's harsh world easier for yourself by paying attention to these 15 things.

12 Things to Do in Dragon’s Dogma 2 After Completing the Game

12 Things to Do in Dragon’s Dogma 2 After Completing the Game

There's plenty of reasons to keep playing even after you've hit the credits in Dragon's Dogma 2.