Phil Spencer Admits Xbox Team “Lost Touch” With Some Japanese Creators, But Support Is Only Going Up

However, things are getting better as the company is building tighter relationships with Japanese creators.

Posted By | On 14th, Jun. 2018 Under News


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As part of the panel at the E3 Coliseum, Xbox Head Phil Spencer provided some interesting new insights about the Xbox and gaming as a whole. One attendee brought up an interesting point when he asked Spencer whether they would be furthering their commitment to Japanese games, since there is clearly a lack of them on the Xbox console.

Spencer admits right away that although he doesn’t want to point all the time towards the past, the compnay did “lost touch” with some of the creators in Japan. He then goes on to point out how Xbox’s market share in Japan is quite low, so even the creators are probably playing games on platforms other than the Xbox. However, it looks like things are improving and Spencer stated that relationships with Japanese developers are getting better now as compared to the previous three years. He further states that it was awesome announce Japanese games like DragonBall FigherZ  during last year’s E3 and at this year’s event they showcased games like Kingdom Hearts and Jump Force. 

He then goes on to say that a real collaborative effort is needed between the Xbox team and Japanese developers. Spencer also assured the audience that he will try his hardest to bring Japanese games come to the Xbox that would otherwise “arbitrarily miss the platform.” He went on to point out that if the community supports these games, then developers will see the financial benefits of releasing their games for the Xbox console, and that would lead to further growth.

Spencer also seemed optimistic about the future and stated, “The support we’re getting is only going up.”

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