‘I really respect their focus on investing in new things and creative things’
Microsoft’s Phil Spencer has commended Sony’s loyalty to their franchises despite whether or not they are best sellers. He was quoted:
“Sony – and I’m focused on first-party because of what I do – I really respect their focus on investing in new things and creative things, what they’ve done with David Cage and Quantic Dream around Beyond [Two Souls] and Heavy Rain; they stay committed to franchises even if they don’t sell 10 million units, they’ll stay committed to things.
“I think that long-term commitment to franchises is important, where it’s easy to pull off the Band-Aid and move onto the next thing [if it doesn’t sell]. I respect their ‘stick-to-it-iveness’. I’ll say, they’ve done a nice job with PS4 […] When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4,” has said in a recent interview with OXM.
He is indeed correct. Sony and Microsoft both have literally been pushing for a ton of exclusives in 2014. It’s going to be an interesting year ahead. Let us know your thoughts in the comments section below.