Phil Spencer: “There’s A Win In Just Delighting Your Fans”

Now that E3 is officially over and it seems as if Microsoft made a very good case that they were the unofficial “winners” Phil Spencer is doing some victory laps of a sort. Earlier this week, the Xbox chief commented that he wants gamers to be able to choose how they game, when they game and where they game. This includes on the Xbox One, the Xbox 360 (to a lesser extent) or the PC.

Now in a recent interview with IGN, he started talking about the console wars. While most people think the PS4 has won the first couple of opening salvos, in no small part because they’ve outsold the Xbox One in darn near every month this year, Microsoft is clearly trying to make up some ground with moves like backwards compatibility, new controllers and a bigger HDD.

One of the things that Spencer did make clear in his interview is that he has no interest in letting the media tell people who won the console wars. Instead, Spencer pretty clearly wants to make it clear that Microsoft will use its own metric when it comes to declaring a winner. Of course, it’s likely neither company would ever really go so far as to declare its competitor the winner in this contest. The two firms rarely even admit when the other has landed a punch. Still, even if its lip service it’s nice to see Spencer includes customer satisfaction as part of that metric. “There’s a win in just delighting your fans and customers and growing that base,” he said.