“We are ensuring that we have the broadest reach to ensure that people are satisfied.”
Andrew House, the CEO of Sony Computer Entertainment, in a recent interview with Gameinformer, reported that he is very confident that the console will be available over the holiday season, and that he expects that at least five million PlayStation 4s will be sold by April 2014.
“[This is] the first platform launch that I’ve ever been involved with where we’ve had such a good production ramp up and a good sense of supply. I think that we will be in good supply in the countries that we’ve launched in.”
“We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long,” House added. “On the other hand, we’re not engendering frustration by having a shortage of supply.”
“I think through the holiday season that we’ll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year. March 31, 2014.”
In the interview, House also spoke to why the release of the PlayStation 4 in Japan has been pushed into 2014:
“A huge factor in our determination is where we are seeing the appropriate breadth of great game experiences,” he said. “There are just some basic differences in that highly networked experiences like online multiplayer has taken off to a much greater degree in the US and European markets than it has in some of the Asian markets.”
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