UK retailers reporting Gfk Entertainment (via MCVUK) figures have revealed that the PlayStation 4 has crossed three million units sold in the UK. The console apparently crossed this particular point in January.
Meanwhile, two major new hires have been revealed for Sony’s UK division. The first is Richard Keen who is marketing director for UK and Ireland and will be replacing Murray Pannell who is now with 2K Europe as VP of publishing.
Nintendo PR head Jo Bartlett is the second hire and she will be joining as head of communications, replacing David Wilson who is now director of communications for PlayStation Europe. Bartlett is credited with handling the Wii U’s launch along with launches for games like Mario Kart 8 and Pokemon X/Y.
What are your thoughts on this new sales milestone for the PlayStation 4, effectively making it the UK’s most popular console? Let us know in the comments below and stay tuned for more information.