Pokemon GO may not be as ridiculously popular anymore as it was around launch, but it’s still pretty darn popular. How popular? Well, it seems to have an army of dedicated fans playing it every day, and spending a good amount of money on it. According to a Newzoo report, Pokemon GO is still generating $2 million in revenue every day.
“Pokemon GO has opened our eyes in many ways. It has refreshed the top-grossing mobile game ranking that has been dominated by a small number of publishers and games for a long time,” Newzoo CEO Peter Warman said. “It has proven beyond a doubt that AR can be applied in ways that appeal to a mass audience. Equally important from a business perspective, it has given Niantic investor Google enormous insight and data that it can incorporate into its location-based advertising and services strategy. The fact that Pokemon GO has motivated kids and youngsters to spend more time outside is an additional bonus, even if that means they take their screens with them.”
According to this report, the game is currently at 550 million installs and $470 million in lifetime revenue- impressive figures, especially when you consider that it has not yet even launched in large markets like China, India, and South Korea.
Pokemon GO is available now on iOS and Android smartphones.
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