The PlayStation 4 has seen a phenomenal amount of success since releasing on November 15th in North America, eventually releasing on November 29th in Europe and becoming the fastest selling console in UK history. It also managed to sell more than 2.1 million units since launch, which is not bad at all.
Sony UK’s Andrew House in fact believes that the console will sell more than the PS3 in its life span. “It has an opportunity to significantly exceed what we’ve been able to achieve with PS3 and there’s a couple of reasons for that,” he stated to MCV.
“We start off with a price point that is much more consumer friendly than was there for the PS3. Also, one of the success stories for the business as a whole has been our ability to open up new geographies for video games over the last five years. You are seeing opportunities for new markets that we haven’t tapped into.
“The other point is that we took several years to take PS3 from being a dual function device to a multi-functional entertainment device. PS4 arrives with a full suite of those non-game entertainment services right from day one.
“And that’s important because there will be someone who wants this as a games device, but the fact it is a great place to view BBC iPlayer, for example, gives other family members reason to use it. That is crucial in broadening what the console’s reach could be.”
Will it reach the heights attained by the PS3, which has sold 80 million consoles till date and is still very much active? We’ll find out over the next few years.
