Shuhei Yoshida on No Man’s Sky PR: “It Wasn’t A Great Strategy”

Yoshida happy with the game nonetheless.

Posted By | On 16th, Sep. 2016

No Man's Sky

SCE Worldwide Studios president Shuhei Yoshida has spoken about Hello Games’ No Man’s Sky, particularly regarding the developer’s PR en route to release which saw some features discussed and not exactly present or implemented in a way that players expected.

Speaking to Eurogamer, Yoshida said, “I understand some of the criticisms especially Sean Murray is getting, because he sounded like he was promising more features in the game from day one. It wasn’t a great PR strategy.” As it turns out, creator Sean Murray didn’t have any public relations team on hand to coach him on what he should be saying.

Regardless, Yoshida is still excited about the game’s direction. “[Murray] says their plan is to continue to develop No Man’s Sky features and such, and I’m looking forward to continuing to play the game.”

He also doesn’t believe that the game harmed the PlayStation brand as such. “I am super happy with the game actually, and I’m amazed with the sales the game has gotten, so I’m not the right person to judge if it has ‘harmed’ the PlayStation brand. I personally don’t think so. If anything, I am proud that people can play No Man’s Sky on PS4 as well as PC.”

Thoughts on No Man’s Sky roughly a month after release? Let us know in the comments.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Hades 2 Technical Test Receives First Gameplay – Omega Attacks, Arcana Cards and More Revealed

Hades 2 Technical Test Receives First Gameplay – Omega Attacks, Arcana Cards and More Revealed

Supergiant Games showcases the first area of the rogue-lite, with Melinoë venturing forth to slay the Titan C...

World of Warcraft: The War Within 20th Anniversary Collector’s Edition Unveiled

World of Warcraft: The War Within 20th Anniversary Collector’s Edition Unveiled

It will include an art book, a statue, and a collectible pin, on top of everything included in the upcoming ex...

Final Fantasy 16 – Update 1.31 is Live Ahead of The Rising Tide’s Release

Final Fantasy 16 – Update 1.31 is Live Ahead of The Rising Tide’s Release

Quality of life features like Skill Sets, Quick Complete, and new Photo Mode options are available, along with...

Yars Rising Announced for Xbox Series X/S, Xbox One, PS4, PS5, PC and Nintendo Switch

Yars Rising Announced for Xbox Series X/S, Xbox One, PS4, PS5, PC and Nintendo Switch

Based on Atari's classic shoot 'em series, the 2024 reboot focuses on Emi Kimura, a hacker, as she looks into ...

Sea of Thieves Surpasses 40 Million Players

Sea of Thieves Surpasses 40 Million Players

Since its launch for PC and Xbox in 2018, the multiplayer pirate game has had over 40 million players. It laun...

Stellar Blade vs. Sekiro: Shadows Die Twice – Here’s How They Are Similar and Different to Each Other

Stellar Blade vs. Sekiro: Shadows Die Twice – Here’s How They Are Similar and Different to Each Other

Head-to-head. It’s Sekiro vs Stellar Blade. Find out of the differences here.