Shuhei Yoshida on Xbox One Policy Changes: “We Know They’re Very Smart People”

Yoshida compliments Microsoft on realizing what isn't popular and changing it for fans.

Posted By | On 03rd, Oct. 2013

ps4 amd
Speaking to Games Industry International, Sony Worldwide Studios boss Shuhei Yoshida talked about the competition between the PlayStation 4 and Xbox One. He also stated, regarding the many changes Microsoft has made to its policies with the console, that, “We know they’re very smart people. It’s great that they were able to quickly realise that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things – even things that their engineering group must have spent a lot of time preparing before the launch.

“It must have been a very tough time for them. That shows how smart they are, and it shows their dedication to making Xbox One successful. We never took them lightly. Especially in the States, we are the challenger – we’re trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States.

“Other markets are very different – in Europe, we have a larger market share and in Japan, we have a much longer history of being here. Being consistent and persistent helps; the legacy and people’s associations with the brand, their memories of having a great time before.”

As of now, the PlayStation 4 has a stronger advantage in Europe since it will be launching across a larger number of territories compared to the Xbox One. Both consoles will be arriving in Q1 2014 in Japan however, although Sony has a stronger history there. Will the Xbox One beat out the console in North America this November? We’ll find out.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Tribes of Midgard Releases on July 27th; New Trailer Showcases the Giants

Tribes of Midgard Releases on July 27th; New Trailer Showcases the Giants

Norsfell's survival action RPG will be coming to PS4, PS5 and PC at launch. Pre-orders are currently live with...

Ikai, First-person Psychological Horror Game, Announced

Ikai, First-person Psychological Horror Game, Announced

The game is scheduled to release on PlayStation 4, PlayStation 5, and PC on October of this year. It looks abs...

Jurassic World Evolution 2 Will Have New Modes, New Biomes, and Over 75 Dinosaur Species

Jurassic World Evolution 2 Will Have New Modes, New Biomes, and Over 75 Dinosaur Species

The game is set after the events of Jurassic World: Fallen Kingdom, and will see you leading efforts to contro...

Axiom Verge 2 Will Also Launch for PS5 and PS4

Axiom Verge 2 Will Also Launch for PS5 and PS4

Developer Thomas Happ also shares new details on customizable difficulty options, optional boss fights, new we...

Elden Ring Offers Wide Variety of Weapons and Skills, Online Play Confirmed

Elden Ring Offers Wide Variety of Weapons and Skills, Online Play Confirmed

Whether it's charging headfirst into foes or using stealth to assassinate them, there will be a number of choi...

Elden Ring – The Lands Between, The Great Runes, and More Story Details Revealed

Elden Ring – The Lands Between, The Great Runes, and More Story Details Revealed

As a war called The Shattering breaks out over the Elden Ring's shards, the Tarnished arises to become the Eld...