About 43 percent of sales were from China before any localization was available.
The concept of a collectible card game rogue-lite tower run may not be easily imaginable, but it’s excellently handled in Mega Crit Games’ Slay the Spire. The title has been available for PC via Steam since leaving early access in January and has seen fairly strong success. A company spokesman revealed at GDC 2019 (according to PC Games N) that Slay the Spire has sold over 1.5 million copies since launch.
However, the most interesting part is that 43 percent of the CCG rogue-lite’s sales come from China. “This is before any localisation was available in the game, so there were a lot of confused players,” said the spokesman. It was also revealed that only 41 percent of the game’s audience spoke English, and that localizing in one region created demand in others like Korea, Russia, and Japan.
“We started our localisation efforts, and so the game is now translated to (…) 18 languages. Don’t forget China, there’s a lot of people there!”
Slay the Spire has seen a number of updates and mods since launch. Mega Crit Games promises that more content is coming, but further details have yet to be revealed. A port for Nintendo Switch is also out this year, though we still lack a release date. Perhaps more information will be provided at the upcoming Nindies Showcase? Stay tuned for more details.