Sony’s fighting on value this year, and they’re going in HARD.
With Black Friday coming up, and Sony lacking a big mainstream hit on the caliber of Spider-Man to push consoles this year, it looks like the company will instead try to fight on value—and they’re apparently going to do a great job of it, based on the deals they announced today.
The big ticket item will probably be the $199 PS4 Slim, which comes with 1TB of on board storage and three big PS4 hits pre-installed: The Last of Us Remastered, Horizon: Zero Dawn, and God of War. Sony is also offering a PS4 Pro for $299, major recent PS4 games for $19 (sadly, Death Stranding looks like it will keep its full price), and a PSVR bundle with the headset, PS Camera, and Astro Bot Rescue Mission, Skyrim VR, Resident Evil 7: Biohazard, Everybody’s Golf VR, and PlayStation VR Worlds all included for just $199. Which is sort of nuts.
Now whether or not this is enough to win Sony the vaunted Black Friday shopping season remains to be seen—but they’re at least doing their best to ensure they put their best foot forward.