Sony Doubling Down On Commitment To PS Vita In Japan and Asia

Now if only they would actually release games for the damn thing...

Posted By | On 28th, Mar. 2017

In the west, the PS Vita may be a dismal flop, but in Japan, it is… well, it’s still underperformed, but it’s done reasonably well for itself. And so, Sony is doubling down on its commitment to the platform in the one territory where it has done well- that same territory which also happens to be the hotbed of portable gaming.

Atsushi Morita, the head of Sony Computer Entertainment Japan Asia, has reiterated how important the PS Vita is to the territory, noting especially its popularity with the younger audience. In an interview with Trendy Nikkei, Morita talked about Sony’s future plans for the system. “As for the Vita, since Minecraft came out in October 2014, we’ve been able to actively bring on board kids—that is, younger gamers,” Morita said. That success, he added, felt very significant to Sony. During the years that followed, Sony directed more Vita marketing at kids in Japan.

“From henceforth as well, we’re going to continuing concentrating on the PS Vita and increase the number of younger [PS Vita] users,” Morita continued. “This year, we also plan on developing an IP that’s aimed at children.”

There are multiple takeaways here- for starters, there is unending irony in the fact that what ultimately saved Sony’s portable from irrelevance was Minecraft, a Microsoft game. Then, his remark that new IP aimed at children would be developed for the Vita gives me hope- does it mean that Sony may be restarting development for the system? Finally, does Sony’s sudden renewed interest in the Vita have anything to do with the launch of the Switch, and its success?

Whatever it is, I am glad that the Vita is not entirely dead yet- I love mine, and I would love to see Sony actually take it seriously for once in its life.

[Thanks Kotaku]


Tagged With: ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Like a Dragon Gaiden Receives Time-Limited Trial on Steam Until October 28th

Like a Dragon Gaiden Receives Time-Limited Trial on Steam Until October 28th

Experience four hours of the side story for free on PC. It's discounted along with the rest of the franchise u...

Silent Hill 2 Remake Hotfix Addresses Labyrinth Progression Blocker, Adds Steam Cloud Support

Silent Hill 2 Remake Hotfix Addresses Labyrinth Progression Blocker, Adds Steam Cloud Support

Players who found themselves trapped in the location after patch 1.04 can now continue through the story thank...

Sonic X Shadow Generations Launch Trailer Depicts Dual Conflicts

Sonic X Shadow Generations Launch Trailer Depicts Dual Conflicts

Revisit the battle against the Time Eater in Sonic Generations or embark on a new story starring Shadow in Sha...

Shadow Tactics: Blades of the Shogun – Aiko’s Choice Launches for PS5 and Xbox Series X/S in December

Shadow Tactics: Blades of the Shogun – Aiko’s Choice Launches for PS5 and Xbox Series X/S in December

The real-time stealth tactics standalone expansion launched for PC back in December 2021, and is now finally a...

Microsoft CEO Says Xbox Games Will Continue to Release for PlayStation and Switch

Microsoft CEO Says Xbox Games Will Continue to Release for PlayStation and Switch

The next first-party Xbox title confirmed to be releasing for PlayStation 5 is Indiana Jones and the Great Cir...

Sonic X Shadow Generations Exceeds 1 Million Units Sold on Launch Day

Sonic X Shadow Generations Exceeds 1 Million Units Sold on Launch Day

The expanded platforming remaster launched for PlayStation, Xbox, Switch, and PC today, and has already sold o...