Sony knows it’s a long game though.
Sony’s UK VP and MD Fergal Gara recently spoke to Videogamer about the sales of the PlayStation 3 and how they’ve been respectable – despite the fact that it could have been higher. Regardless, when asked if the PlayStation 4 will reclaim the market share for Sony in UK, Gara stated that, “If it was all about day one then the answer would probably be yes.
“The truth is, it’s a long game. Let’s not forget that PS3 launched a long time after Xbox 360 and didn’t do quite as well as it should have done. But from being so far behind on timing and on pricing it’s delivered quite respectably despite all of that.
“We’re very conscious that it’s a long game, we’re very satisfied that we’re doing very, very well right now, but we’re also not getting carried away with ourselves, not getting in any way over-excited. It is a several year project. It doesn’t start and finish on November 29. That’s an important date but it is the start date.”
The PlayStation 4 launches in Europe on November 29th, with a United States launch on November 15th.