Sony: PS4 Could Reclaim Market Share “If It Was All About Day One”

Sony knows it's a long game though.

Posted By | On 29th, Aug. 2013

PlayStation 4_official
Sony’s UK VP and MD Fergal Gara recently spoke to Videogamer about the sales of the PlayStation 3 and how they’ve been respectable – despite the fact that it could have been higher. Regardless, when asked if the PlayStation 4 will reclaim the market share for Sony in UK, Gara stated that, “If it was all about day one then the answer would probably be yes.

“The truth is, it’s a long game. Let’s not forget that PS3 launched a long time after Xbox 360 and didn’t do quite as well as it should have done. But from being so far behind on timing and on pricing it’s delivered quite respectably despite all of that.

“We’re very conscious that it’s a long game, we’re very satisfied that we’re doing very, very well right now, but we’re also not getting carried away with ourselves, not getting in any way over-excited. It is a several year project. It doesn’t start and finish on November 29. That’s an important date but it is the start date.”

The PlayStation 4 launches in Europe on November 29th, with a United States launch on November 15th.


Tagged With: , , ,

Keep On Reading!

Dead or Alive 6 Last Round Review – One Fight At A Time

Dead or Alive 6 Last Round Review – One Fight At A Time

With no meaningful modern improvements to its online modes, this is easy to skip if competitive play is what m...

GTA 6’s NPC AI Could Be Rockstar’s Next Big Open-World Breakthrough

GTA 6’s NPC AI Could Be Rockstar’s Next Big Open-World Breakthrough

Leonida’s looking like a place where anything can happen, and in a franchise like GTA, that’s always a goo...

Resident Evil 5 and 6 Remakes Sound Easy – Until You Think About It

Resident Evil 5 and 6 Remakes Sound Easy – Until You Think About It

With Resident Evil’s remakes doing as well as they have alongside a new mainline entry in Requiem, you might...

Call of Duty: Modern Warfare 4 Ad Claims it is “Not on Xbox Game Pass This Year”

Call of Duty: Modern Warfare 4 Ad Claims it is “Not on Xbox Game Pass This Year”

The ad, which has since been removed from Meta's Ad Library, wanted to promote pre-orders by mentioning the la...

GTA 6 Is Turning Basic Game Ownership Into a Big Deal

GTA 6 Is Turning Basic Game Ownership Into a Big Deal

The physical and resale market for games has declined over the years. So why is GTA 6's lack of a disc causing...

Grand Theft Auto 6 Pre-Orders Top PS5 Sales Charts Across All Regions

Grand Theft Auto 6 Pre-Orders Top PS5 Sales Charts Across All Regions

The $100 Ultimate Edition of GTA 6 has proven to be quite popular, with every region opting to buy it over the...