While Microsoft was relatively tight-lipped and reserved both before and after the reveal of the PS4 (discounting the quip about announcing a console without actually showing it), Sony have seemingly declared war on the eve and just before the reveal of the next Xbox.
It started with a video teasing the PlayStation 4’s design. Now, sponsored trending topics on Twitter have appeared with #PS4 trending worldwide on Twitter.
In addition, Sony PlayStation Europe has been running the same tweet since yesterday of the PS4 teaser.
The sponsored tweets have reportedly not appeared in every nation, but we imagine that’ll change soon enough. So far, you can’t really fault Sony for trying to garner all the media attention ahead of the reveal of their next generation rival. The question is: Will it be enough?
Stay tuned for Microsoft’s official reveal of the next Xbox, even if the show will only run for an hour.