Sony: Vita satisfaction rate “really high”, Japanese sales not worrying

Posted By | On 13th, Jan. 2012 Under News | Follow This Author @KartikMdgl

Sony’s Jon Koller has commented on the Japanese Vita sales to Gamespot at CES 12, and he said that they’re not too worrying and they’re going to bolster it with strong first and third-party content.

“What we really wanted to do, and I think we learned from past, most recent, handheld device launches, is that you don’t want to launch strongly and then go dark for three or four months and have nothing…

“So in subsequent months for Vita, we have launch, then we have MLB, then we got Mortal Kombat, then Resistance, then Little Big Planet, then Call of Duty, and Assassin’s Creed,” he said.

He also mentioned that the Japanese sales were according to their “forecast” and they are concentrating on shipping more units into the market. He also commented on the satisfaction rate, calling it “really high.”

“If you look at the word-of-mouth factor, it’s really strong because people are bringing it home and really enjoying it,” he said.

“That satisfaction rate is really high. But also in terms of when we funnel in additional hardware units, that’ll dictate how many sales there are and how many sell through.

“We’re still in the first couple weeks, and we’re trying to get as many units into market as possible. We’re going to give it some time, but overall those numbers have been to forecast,” he continued.

Vita sales are a bit flat in Japan right now, especially compared to the 3DS, but Sony doesn’t seem too flustered at this stage.

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