Sony: “We are very relaxed and confident about the prospects for Vita”

Posted By | On 07th, Jun. 2012

Sony Computer Entertainment Europe CEO Jim Ryan says Sony is very confident about the Vita’s future right now and in no state of mind to cut the system’s price. Well, seeing as they absolutely ignored the system during their E3 press conference, I would say yeah, they are pretty relaxed.

“We’re not at the stage of thinking about price cuts,” Ryan told CVG. “In Europe we’re three months in – in Japan a little bit longer. I think that all history in the Japanese market indicates that it’s real killer content that provides the stimulus to hardware sales – and that continues to be the case.”

“There’s a lot going on – a lot of very Japanese specific content that wouldn’t really resonate with the Western world,” he continued. “We’re very relaxed and confident about the prospects for Vita this year and beyond.

“”We obviously launched Vita with a very strong launch line-up, easily the strongest of any other platform that I’ve been involved with – and that’s all of them. As you say though, there’s still a lot of content to come. We have Little Big Planet to come, and then on the third party side FIFA, BioShock, Call of Duty and Assassin’s Creed. So, in my mind it’s a line-up of real quality – and a good balance across various genres.”

He said of Call of Duty: Black Ops: Declassified- “It’s fantastic that it’s coming at Christmas time, and I think that it’s going to provide a huge stimulus for the platform.”

While he called the Vita’s launch a “good start”, he acknowledged that “software and services must be strengthened”.


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