Sony’s Kaz Hirai Explains Why The Company Didn’t Announce PlayStation VR’s Price or Launch Date at CES

They'll announce launch details for PSVR at a later event.

Posted By | On 09th, Jan. 2016

Project Morpheus
Many expected Sony to announce the release date and pricing details of their upcoming virtual reality headset, the PlayStation VR, at the Consumer Electronics Show. But that’s come and gone, and this clearly did not happen. It was discussed and highlighted at the show, but Sony didn’t discuss its launch much. For a product that’s about to launch in a few months, that’s an almost worrying lack of information- why?

Sony’s CEO Kaz Hirai discussed the reasons for not revealing PlayStation VR’s launch details in an interview with AV Watch. According to Hirai, PlayStation VR is a major new product for Sony- it indicates the direction the company is hoping to take in the future, an intersection of innovation and affordability- for the company, it’s clearly a flagship aspirational.

However, it’s also primarily a gaming product- not only that, but CES is an event that is meant to highlight the general direction a company takes each year, too, one that is better for broad overviews that product specific announcements. Hirai said keeping all this in mind, Sony decided to hold off on PlayStation VR announcements until a later event- GDC, E3, or TGS, basically.

I also imagine they wanted Oculus to announce their pricing and launch details first and gauge the response, so they could adjust their plans accordingly.


Tagged With: , , ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Xbox Design Lab Will Return for Xbox Series X and S

Xbox Design Lab Will Return for Xbox Series X and S

Xbox Design Lab started in 2016 by allowing players to customize their Xbox One controllers before taking brie...

Sonic Mania and Horizon Chase Turbo Are The Next Free Games on the Epic Games Store

Sonic Mania and Horizon Chase Turbo Are The Next Free Games on the Epic Games Store

Sonic Mania and Horizon Chase Turbo replace Overcooked! 2 and Hell is other demons, which will be free from Ju...

Metroid Dread’s $30 Amiibos Will Increase Players’ Health and Missiles

Metroid Dread’s $30 Amiibos Will Increase Players’ Health and Missiles

As usual, Nintendo has decided to lock gameplay altering upgrades behind amiibo that no one will actually be a...

Boomerang X Gets Release Date

Boomerang X Gets Release Date

DANGI's first-person boomerang action game Boomerang X is scheduled to release on Nintendo Switch and PC via S...

Cris Tales’ Opening Cinematic Revealed

Cris Tales’ Opening Cinematic Revealed

Cris Tales will release on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, PC, and Nintendo Switch on...

A Plague Tale: Innocence – PS5, Xbox Series X/S Update Out on July 6th

A Plague Tale: Innocence – PS5, Xbox Series X/S Update Out on July 6th

Free for previous gen owners of the title, it provides options like 4K UHD (but only on Xbox Series X and PS5)...