Square Enix defends its high mobile pricing strategy

And people buy them.

Posted By | On 10th, Oct. 2012

The World Ends With You iOS was priced at $20 and when you consider most games on Apple’s closed platform is priced at $1, questions will be raised. However, the company has attempted to defend the decision to charge so high. The funny things is that TWEWY iOS sold a lot, so people on the iOS platform do buy good games.

“We’ve reconfigured and optimized them for the mobile platform, releasing them at a lower price than their original console or handheld versions. Square Enix does provide other casual titles in the lower price range, and as the market evolves, we’ll take all different price points into consideration on a game-by-game basis,” One Square Enix representative told Kotaku.

He also justified why some games like Final Fantasy Dimensions is priced outrageously high for the platform.

“Final Fantasy Dimensions feels and looks like a nostalgic 2D title that offers dozens of hours of gameplay. “We’re very proud of the game and feel that is has the same high quality of a console or handheld platform title.”

“We wanted to provide players flexibility in the way they experienced Dimensions by letting them download the prologue for free, and then offering each chapter as an incremental in-app purchase. If players did not want to invest the time and energy into completing the game, they were able to make that decision at no cost.

“However, if they wanted to experience the full game, they could either purchase the chapters individually as they progressed or as a bulk download at a reduced cost.

“We wanted to offer U.S. players the opportunity to purchase and experience Demons’ Score at a lower price than the Japanese version. This allowed U.S. players the opportunity to play the game and decide whether or not they wished to proceed by purchasing additional IAPs as they progressed within the game.”

This is not necessarily a bad thing as the games justify the high price point and when people keep buying them who are we to question the pricing?

Tell us what you think in the comments section below.


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