Switch Pre-Orders Are Outpacing PS4 Launch Day Sales, Claims Swedish Retailer

The Nintendo Switch is largely expected to do well, in spite of what many enthusiasts may perceive as negative sentiment around the new system. This is because with the larger mainstream audience, the system and its central concept have both been undeniably successful, catching everyone’s imagination, and presenting an undeniably slick and smartly messaged product.

We already know that pre-orders for the system are sold out just about everywhere– however, there may be even more to the story than just that. According to TheGG, Swedish retailer Webhallen are stating that Switch pre-orders are already outpacing PS4 launch day sales- at least as far as their own tracking goes in both cases.

“We are only in January, but 2017 already looks to be Nintendo’s year,” Webhallen said on their Facebook page. “The Nintendo Switch already has more pre-orders than PS4 launch day sales. The entire first shipment for March is sold out, but we recommend you to keep checking back, so you can get your hands on any future shipments.”

This is particularly impressive because the Switch is most egregiously overpriced in Europe, and Nintendo has always traditionally been weak in Europe, while PlayStation has been strongest there- the fact that it is still outpacing the PS4 there is truly impressive. There may be more to the Switch’s commercial potential than many would have thought.