Creative director Matt Searcy and brand director Nicole Fawcette said that plans didn't change because there were no plans to begin with.
"This is our gameplay reveal; we haven't shown anything of this game, so we really wanted to set that groundwork," says Nicole Fawcette.
The essence of Gears - urban warfare, terrifying odds, and relentless action - returns with The Coalition's upcoming prequel.
What counts as an Xbox console exclusive and what doesn't? Your guess is as good as Microsoft's after its recently revealed strategy.
Marketing chief Aaron Greenberg denies claims of a last-minute change to exclusivity, saying only a "very small internal group" knew.
"We have an internal framework and strategy that we are using to approach exclusives on and off the platform," said Matthew Ball.
"Literally everything you see in E-Day did not exist before we made it for this game," explained brand director Nicole Fawcette.
Multiplayer returns with four new game modes and maps that promise the classic symmetrical design that Gears is known for.
Fully dynamic ray-traced lighting, native HDR10 support, highly detailed environmental destruction, and more await fans.
From the development of Kalona as a distinct character to the return of urban warfare, The Coalition's prequel is looking mighty fine.
Marcus and Dom battle through the streets of Kalona, taking out Locust with pistols, shotguns and Retro Lancers in classic bloody fashion.
It's a packed week of gaming regardless of your platform of choice. Here are some of the biggest announcements that could happen.
Announced last year, The Coalition's prequel will receive a dedicated Direct immediately after next month's Xbox Games Showcase.
Games typically only start sponsoring major shows as part of their marketing processes after release to reach a wider audience.
"You're not going to be fighting those stupid robots or the Lambent," said Cliff Bleszinski about Gears of War: E-Day in an interview.
Set during Emergence Day, the ambitious prequel will receive new details, gameplay and "insights" from The Coalition on June 7th.
Liam McIntyre said that "I love those guys and just want them to make a game they feel nails the Gears experience everyone loves."
Expect gameplay and news from upcoming first-party titles while the deep-dive Direct offers new gameplay on The Coalition's next.
Double Fine Productions' Kiln is also allegedly launching this April - roughly a month before the release of Forza Horizon 6.
With this feature, we will be taking a look at 20 of the most promising Xbox games of 2026 and beyond.