"We are competing more and more with everything from TikTok to movies," said the president of Xbox game content and studios.
Spencer noted that studios that want to use AI-based tools for creative works are free to do so, but there is no top-down mandate.
How does Team Ninja's latest entry in the series measure up to its greatest? Find out here, as we dive into their biggest differences.
Reports have indicated that the bill of materials for Microsoft's next-gen console is well over $999, compared to $650 for Xbox Series X.
According to a new report, Xbox's acquisitions of major gaming companies has brought in increased scrutiny from executives.
The development kits for Xbox Series X/S feature more powerful hardware than the consumer models to help with game development.
Sarah Bond also spoke about how the gaming audience has seemingly evolved beyond wanting games that might be console-exclusive.
Xbox president Sarah Bond noted that the pricing decisions were made after taking the features and hardware of the devices into account.
Speaking about the recent ROG Xbox Ally and Xbox Ally X, Sarah Bond spoke about the future of Xbox, including its next-gen console.
Microsoft's handheld gaming PCs let you download and play games across storefronts natively or stream Xbox titles through the cloud.
Xbox president Sarah Bond noted that the part of the building with next-gen Xbox is being prototyped and developed done is "top secret".
Despite rumours circulating over the weekend, retail workers said there had been no order to remove Xbox sections from stores.
The AMD Magnus APU slated to power the next-generation Xbox will also offer a fair amount of extra power over the PS6's rumoured chip.
In a social media post, Lina Khan wrote about the dangers of industry consolidation with Microsoft's acquisition of Activision Blizzard.
Following rumors of the company's console plans being "up in the air," Microsoft reiterates plans for future gaming hardware.
The report also indicates that, rather than being a handheld PC, the Xbox handheld device was going to be a full-fledged console.
Sarah Bond spoke about the financial success of the subscription service amidst questions about its profitability in the industry.
In response to his posts about Xbox's business decisions, some have responded to him on social media and called him "the bitter ex".
Despite backlash to the pricing, the ROG Xbox Ally and Ally X are selling out worldwide ahead of their October 16th launch.
The handheld gaming PCs will be available in 38 countries worldwide on October 16th, with other regions to be added in the future.
