Take Two: Red Dead Redemption is a ‘Game Changer’

Posted By | On 29th, Jun. 2010

Apparently, the recently released Red Dead Redemption is quite close to publisher Take Two’s heart, as CEO Ben Feder has emphasised how much of an impact Rockstar’s western epic has had on the publisher.

Apparently, the highly acclaimed adventure was a ‘game changer’ for Take Two.

“It’s a big bet for sure. As it turns out, it paid off,” Feder told VentureBeat.

“Even after the high cost of development, it’s going to contribute nicely to profits. In the process, it has created a new franchise for the company.”

Take Two was of course in dire need of a new franchise, as they have traditionally relied only on Rockstar’s powerhouse GTA series for revenues. While they have had several other one off hits like Bully and Manhunt, they haven’t had a steady stream of revenues for a while now. With the continuing success of Bioshock, and now, Red Dead, Take Two have quite a few diverse game franchises to fall back on.

“We set out to diversify the product line three years ago. And today, Take-Two is more diversified than at any other point in its history,” Feder continued.

“Having a diverse set of brands allows us to pursue growth opportunities. Certain brands lend themselves to certain growth.”

“We are still digesting the success of Red Dead. It opens up avenues for us to pursue. It gives the company more flexibility. It’s a game changer for the company.”

Red Dead Redemption is the sequel to 2004’s sleeper hit Red Dead Revolver. It is now available on the Xbox 360 and the PS3.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

The Last of Us Part 1 is Out Now on PC

The Last of Us Part 1 is Out Now on PC

Naughty Dog's remake of its 2013 classic is now available on Steam and the Epic Games Store, with exclusive fe...

Saints Row Expansions Coming in May, July, and August; New Districts Free for All Players

Saints Row Expansions Coming in May, July, and August; New Districts Free for All Players

The first expansion is The Heist and The Hazardous in May, which adds new campaign missions, weapons, vehicles...

Tekken 8 Trailer Showcases Jun Kazama, the “Light of Hope”

Tekken 8 Trailer Showcases Jun Kazama, the “Light of Hope”

Jin's mother returns after years of absence and uses the Kazama Style Traditional Martial Arts to cleanse the ...

The Legend of Zelda: Tears of the Kingdom Switch OLED Announced, Launches April 28th

The Legend of Zelda: Tears of the Kingdom Switch OLED Announced, Launches April 28th

A themed Nintendo Switch Pro Controller and Switch Carrying Case are also coming on May 12th for $74.99 and $2...

The Legend of Zelda: Tears of the Kingdom Gameplay Reveals Sky Islands, New Abilities, and Much More

The Legend of Zelda: Tears of the Kingdom Gameplay Reveals Sky Islands, New Abilities, and Much More

Along with confirming that development is complete, series producer Eiji Aonuma showcased several new features...

PS5 and Xbox Series X’s GPU Differences Will Become More of a Factor in a Year or Two – Caverns of Mars: Recharged Dev

PS5 and Xbox Series X’s GPU Differences Will Become More of a Factor in a Year or Two – Caverns of Mars: Recharged Dev

"In a year or two, when newer rendering approaches are developed, more rendering work will be expected to be p...