Take Two: Red Dead Redemption is a ‘Game Changer’

Posted By | On 29th, Jun. 2010

Apparently, the recently released Red Dead Redemption is quite close to publisher Take Two’s heart, as CEO Ben Feder has emphasised how much of an impact Rockstar’s western epic has had on the publisher.

Apparently, the highly acclaimed adventure was a ‘game changer’ for Take Two.

“It’s a big bet for sure. As it turns out, it paid off,” Feder told VentureBeat.

“Even after the high cost of development, it’s going to contribute nicely to profits. In the process, it has created a new franchise for the company.”

Take Two was of course in dire need of a new franchise, as they have traditionally relied only on Rockstar’s powerhouse GTA series for revenues. While they have had several other one off hits like Bully and Manhunt, they haven’t had a steady stream of revenues for a while now. With the continuing success of Bioshock, and now, Red Dead, Take Two have quite a few diverse game franchises to fall back on.

“We set out to diversify the product line three years ago. And today, Take-Two is more diversified than at any other point in its history,” Feder continued.

“Having a diverse set of brands allows us to pursue growth opportunities. Certain brands lend themselves to certain growth.”

“We are still digesting the success of Red Dead. It opens up avenues for us to pursue. It gives the company more flexibility. It’s a game changer for the company.”

Red Dead Redemption is the sequel to 2004’s sleeper hit Red Dead Revolver. It is now available on the Xbox 360 and the PS3.


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