Take Two: Red Dead Redemption is a ‘Game Changer’

Posted By | On 29th, Jun. 2010

Apparently, the recently released Red Dead Redemption is quite close to publisher Take Two’s heart, as CEO Ben Feder has emphasised how much of an impact Rockstar’s western epic has had on the publisher.

Apparently, the highly acclaimed adventure was a ‘game changer’ for Take Two.

“It’s a big bet for sure. As it turns out, it paid off,” Feder told VentureBeat.

“Even after the high cost of development, it’s going to contribute nicely to profits. In the process, it has created a new franchise for the company.”

Take Two was of course in dire need of a new franchise, as they have traditionally relied only on Rockstar’s powerhouse GTA series for revenues. While they have had several other one off hits like Bully and Manhunt, they haven’t had a steady stream of revenues for a while now. With the continuing success of Bioshock, and now, Red Dead, Take Two have quite a few diverse game franchises to fall back on.

“We set out to diversify the product line three years ago. And today, Take-Two is more diversified than at any other point in its history,” Feder continued.

“Having a diverse set of brands allows us to pursue growth opportunities. Certain brands lend themselves to certain growth.”

“We are still digesting the success of Red Dead. It opens up avenues for us to pursue. It gives the company more flexibility. It’s a game changer for the company.”

Red Dead Redemption is the sequel to 2004’s sleeper hit Red Dead Revolver. It is now available on the Xbox 360 and the PS3.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Battlefield 2042 – DICE Investigating Server Connection Issues

Battlefield 2042 – DICE Investigating Server Connection Issues

Following the latest update, players are unable to load into servers and receiving the error message "Unable t...

Wartales is Out Now on Steam Early Access

Wartales is Out Now on Steam Early Access

Priced at $34.99, it currently offers three regions, each with 10 to 15 hours of gameplay; 550 items; 240 skil...

DNF Duel Trailer Showcases the Grappler’s Throws

DNF Duel Trailer Showcases the Grappler’s Throws

Capable of comboing throws and grabs, the Grappler can out a ton of damage on unsuspecting foes while keeping ...

Jurassic World Evolution 2 – Early Cretaceous Pack Out on December 9th

Jurassic World Evolution 2 – Early Cretaceous Pack Out on December 9th

Update 1 goes live on the same day, adding five campaign maps to Sandbox Mode, balance changes and new accessi...

Battlefield 2042 – Update 3 is Live, Adds Weekly Missions and +150 Gameplay Fixes

Battlefield 2042 – Update 3 is Live, Adds Weekly Missions and +150 Gameplay Fixes

New game mode layouts for Rush in All-Out Warfare maps for Battlefield Portal, UI improvements and much more a...

Valve on “Citadel” Rumor – “Important Announcements Will Come Directly From us”

Valve on “Citadel” Rumor – “Important Announcements Will Come Directly From us”

In response to Tyler McVicker's latest video on the same, the company says "he has no inside information about...