Take-Two Takes Microtransaction Feedback Seriously, But NBA 2K18 Doing Fine

NBA2K making off with their loot (boxes).

Posted By | On 09th, Nov. 2017

NBA 2K18_08

The latest in long running Basketball sim from Take-Two, NBA2K18 made headlines earlier this year less for the quality of the game, and far more for the controversy around the in game microtransactions system. While originally a simple hairstyle was a pretty penny, the developers toned it back by a ton and during yesterday’s earning’s call, it was revealed that the usage is up by 30%.

Replying to an investor question about the recent loot box monetization push back that NBA 2K18 got caught up in, CEO Strauss Zelnick reported that while they take consumer feedback seriously, the title was seeing a usage boost of 30% over last years title, something Take-Two can only take as a good sign.

While it did have the benefit of releasing on more platforms than ever before between the Xbox 360, PlayStation 3, PC, PlayStation 4, Xbox One and Nintendo Switch, the release also notes that NBA 2K18 has sold-in over six million units, about 20% over last year.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Dragon’s Dogma 2 Update Adds Motion Blur, Ray Tracing, and 30 FPS Options on PS5

Dragon’s Dogma 2 Update Adds Motion Blur, Ray Tracing, and 30 FPS Options on PS5

Capcom notes the update "won't affect frame rate significantly", with future updates to improve performance st...

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

In 2023, the action RPG and its expansion raked in roughly $206 million in revenue, CD Projekt has revealed.

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

Meanwhile, Cyberpunk 2 and Fool's Theory remake of the first Witcher are both in the concept stage of producti...

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Developer IllFonic has taken over publishing for the title, with a new update next month and additional Predat...

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

The new patch ensures the Arc-12 Blitzer, Arc Thrower, and Tesla Tower will no longer cause players' games to ...

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

But Monday is April Fool's Day, so it could be a whole lot of nothing. Then again, it could be Judgment 3.