Of course CD Projekt RED CEO Marcin Iwiński differentiates between “good” and “bad” publishers.
CD Projket RED will be tying up with Bandai Namco Games and Warner Bros. Interactive Entertainment to release The Witcher 3: Wild Hunt for Xbox One, PS4 and PC but CEO Marcin Iwiński recently explained to Games Industry International how working with publishers often results in one’s vision becoming diluted.
“There are good publishers and there are bad publishers but only the developer can change their reality. They are the vision holders, they are the passion holders. With a middle man, they tell your story and you lose, what, 50 per cent of that message. If you’re doing it through a bigger company you might have two layers of those people.
“I want to demystify one thing, because a lot of people out there – including us, back in the day – are thinking, ‘We’ll take the publisher, co-publisher, agency’ – the magical solution guys. It’s bullshit. There’s nothing like that, and you’ll be very disappointed in nine out of ten cases. We were.
“You have to learn it, and then you can use external support when you know how it works. Because then you can judge what they’re doing. You won’t be buying their crap, or their lousy work, and you’ll be able to make a more fruitful, useful and meaningful cooperation. Don’t be like a sheep going out there: ‘Do everything for me.’ They don’t understand your game. You’re the passionate one. You’re the creator. People should consider getting the message out there as part of the development process. You can develop a game and think it’s the best in the world, but if that’s it? You’re going dead wrong.”
It’ll be interesting to see how that reflects in The Witcher 3: Wild Hunt when it releases in February 2015. Stay tuned for more details.