We look at the bad and the ugly of the E3 expo.
The Electronics Entertainment Expo is one of the most high profile entertainment events of the year, bringing all the big gaming announcements to us in a lavish fashion every July. That said, it’s not always awesome gameplay demos and good speeches.
It’s not even always about games in the case of Microsoft’s misguided decision to bring Usher on stage, but more on that fiasco later. Indeed, sometimes E3 just gets weird, and we thought it would be worth bringing together some of the expos most amusing moments for your reading pleasure. Let’s just hope we don’t jinx it and wind up seeing any colossal fails at this year’s show.
Do you agree with our list? Do you have anything else to add? Let us know in the comments section below.
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Let's just get this one out of the way first. E3 is meant to be about games so, to the horror of all attending, Microsoft pretty much admitted they had nothing worth showing by shoving a barely relevant R and B singer on stage. The cover up didn't really work out, promoting Usher's career more than Dance Central 3. It's not like the performance was bad or anything, but I task anyone with trying to work out how this was considered relevant to video games.