Ubisoft: “Bar Too High in AAA Gaming Market to Allow for Glorified Add-ons”

Also a note on the difference in ads for America and Europe.

Posted By | On 20th, Dec. 2012

assassin's creed 3_rise
Assassin’s Creed is officially Ubisoft’s biggest franchise, with the third game in the series being their biggest software launch of all time. However, there’s always pressure to perform and as senior vice president of sales and marketing Tony Key states in an interview with TheAListDaily, they’re always looking to “avoid the appearance of a glorified add-on pack”.

“Every publisher is guilty of that at one time or another in this day and age. But now, the bar has just gotten too high for that in AAA gaming. That goes with the marketing too, by the way. The resources to do AAA marketing are bigger than they ever have been. So the top games are selling more and the other games don’t make back their money.”

And doesn’t Ubisoft know it – they’ve been creating specialized ads for gamers across different nationalities. But this too had a deeper purpose.

“There were definite tonal differences between the ads for Assassin’s Creed III in Europe as opposed to America. Ultimately, we’re just trying to tell our story that’s relevant to the audience. To people in Europe, you’ll get a different response than in America. Our idea is to act locally and make a relevant message for the consumer; we’re not trying to mislead and are presenting a message that’s relevant to the audience. I don’t want to shove a Founding Fathers ad in the face of an Italian consumer and that’s the conclusion our Italian counterparts came to.”

Source: GIBiz


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Sniper Elite 4 Enhanced is Now Available for Xbox Series X/S, PS5

Sniper Elite 4 Enhanced is Now Available for Xbox Series X/S, PS5

Rebellion's 2017 third person shooter receives 4K resolution and 60 FPS support with improved loading times on...

Death’s Door Trailer Highlights Critical Acclaim

Death’s Door Trailer Highlights Critical Acclaim

The isometric hack and slash title, Death's Door, has scored very well with critics. It's out now on Xbox One,...

Multiple Top Borderlands 3 Developers Have Reportedly Left Gearbox

Multiple Top Borderlands 3 Developers Have Reportedly Left Gearbox

A now-confirmed Axios report reveals that a number of top Borderlands 3 developers have recently left Gearbox ...

Human: Fall Flat Reaches 30 Million Sales, Reveals New Level

Human: Fall Flat Reaches 30 Million Sales, Reveals New Level

Developer No Brakes Games recently celebrated the 5th anniversary of Human Fall Flat and revealed that the gam...

PS4 Mining Farm Raided In Ukraine, Used To Mine Rare FIFA 21 FUT Cards

PS4 Mining Farm Raided In Ukraine, Used To Mine Rare FIFA 21 FUT Cards

An undercover mining operation was recently raided by the Ukranian police and was found to be using 3800 PS4s ...

Jurassic World Evolution 2 Dev Diary Talks About New Biomes, Dinos, Gameplay Improvements, and More

Jurassic World Evolution 2 Dev Diary Talks About New Biomes, Dinos, Gameplay Improvements, and More

The developers at Frontier Developments provide new details about the upcoming dinosaur park management game.