You be soft.
Ubisoft has revealed a brand new logo for itself, one which is an evolution of its existing one, and which is meant to mark its entrance into a new era. “The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds,” Ubisoft noted in its announcement.
You can see an image below which shows their logos through the years- I am actually the most nostalgic for their 1995 logo, but the original logo is absolutely fantastic, and I kind of wish they would go back to it. That said, the new one isn’t bad, it’s just… very minimal. Which is in keeping with the aesthetic sensibilities of the day, I suppose.
Ubisoft itself is slated to have a rather important year- a brand new Assassin’s Creed and a new Far Cry game are both slated to launch this year, after the already successful launches of For Honor and Ghost Recon Wildlands, as well as the continued success of The Division and Rainbow Six: Siege.