Sony’s VR headset led market growth in 2018.
While in terms of mass market penetration, VR is still struggling to make much (if any) headway, in 2018, it still managed to make some inroads, thanks to the PlayStation VR’s bumper year last year. Led by some great killer apps (such as Astro Bot Rescue Mission and Moss), great bundles (such as ones that included Astro Bot and Moss), and some fantastic price cuts, it seems that the PlayStation VR managed to lead the VR market to a growth of 30% year on year in 2018, according to research firm SuperData.
Of course, the starting factor for the VR market was small to begin with, so 30% growth isn’t going to make the format hit the mainstream. But it is notable because it exceeds SuperData’s forecast for the market (VR generated $3.8 billion in 2018, while the forecast was $3.3 billion). PlayStation VR sold 770,000 units in the Holiday quarter, making it the market leader in the category by far.
Oculus’ Oculus Quest headset, which is announced for this year, is slated to be the big runaway success for this year, with projected sales of 1.3 million. Hopefully, VR will continue to grow along these lines, because the medium has a lot of promise.