Every other Xbox console will be bad going forward.
As part of the corporate restructuring that Microsoft announced earlier today, Microsoft has announced that the former Windows chief Julie Larson-Green will now be heading the Microsoft Devices division, handling everything from product conception, manufacture, and distribution. This should give a significant jolt to Microsoft’s devices division, which, apart from Xbox, and some decent sales of the Surface tablet, has been met with a lukewarm reception in the market at best.
Larson-Green has been working at Microsoft for twenty years, and she was most recently involved with Windows 8, Microsoft’s newest OS that met with a divisive reaction in the marketplace, and from professional tech bloggers.
The old equivalent of the Devices division at Microsoft, the Interactive Entertainment Business, was headed by Don Mattrick, who left in the wake of the Xbox One debut fallout, and joined Zynga instead. This new move should serve to restore some confidence to the brand as a whole.