World of Warcraft: Shadowlands Pre-launch Sales Are Higher Than Any Previous Expansion

World of Warcraft has been around for well over a decade, and it’s grown in size and in popularity all that time, not just thanks to the game itself, but also the multiple expansions it’s received over the years. Soon, its eighth expansion, Shadowlands will be releasing, bringing with it a meaty new chunk of content to the MMO, and it seems it’s going to bring even more success as well.

In Activision’s recent quarterly financial call (via PC Gamer), Activision-Blizzard’s CEO Bobby Kotick reveals that the pre-release sales of Shadowlands are higher than any previous WoW expansion. Meanwhile, Kotick that World of Warcraft is enjoying “unprecedented” player engagement, with its subscriber count having doubled following the launch of World of Warcraft Classic last year.

World of Warcraft: Shadowlands was originally due out in October, but got delayed shortly before its launch. Blizzard have said that the expansion will release later in the year, but no specific launch date has yet been confirmed.