Microsoft looks like it is preparing to try and make inroads into Japan again.
It’s not a controversial statement at all to say that Xbox has traditionally always been weak as far as Japanese games and support go. The consoles have always struggled to do well in the country, and most Japanese games seem to not even consider launching on Xbox, instead choosing to stick with PlayStation, Nintendo, and even PC.
Xbox boss Phil Spencer has previously stated multiple times that he views Japan as important, and he will try to address the Xbox’s critical failing in this area. And now, based on a job offer that Generacion Xbox has apparently gained access to, it seems like we may have some understanding of just how Xbox plans to do this.
The job offer is for the Microsoft Global Gaming Partnership & Development Division, or GGPD. The division specifically is trying to recruit people in Shanghai, South Korea, and Tokyo to try and help Microsoft gain some inroads and form strategic partnerships in those regions for the Xbox brand. The candidate here will be the representative of the Xbox brand in these territories, and will have the objective of closing deals with publishing partners.
It seems like, after a generation of mostly ignoring Japan, Microsoft is ready to try and sell Xbox in the region again, and to try and gain some more meaningful Japanese support for Xbox. This is, of course, a rumor for now, but I do hope it is a legitimate one, mostly because the lack of Japanese games and sales remains a critical weak point for the Xbox brand as a whole.