The PS4’s success is amazing. We are talking about a device that is achieving the kind of hysteria and success that was previously only accomplished by the Wii, except the Wii went after an expanded audience, and the PS4 has achieved everything it has solely by appealing to the hardcore gamer. That’s some great success there.
A while ago, Sony spoke out about how it wants to try to appeal to owners of an Xbox 360 or Wii owners with the PS4, and a new Nielsen study indicates that they may be succeeding in doing just that- 31% of the people who own a PS4 (or nearly a third of PS4 owners) have been ‘poached’ over from the Xbox 360 and Wii- that is, these people may have had an Xbox 360 and/or a Wii last generation, but they did not have a PS3. They are newcomers to the PlayStation ecosystem.
This right here represents Sony’s greatest success, as it seems to be recapturing players who drifted away from them after the PS2 days, going over to Xbox 360 or Wii instead. If Sony doesn’t do anything stupid like Nintendo and Microsoft did this generation, or they themselves did last generation, then they shold be able to capitalize and expand on this success even further next gen.
