Xbox One Exec On Sales Figures: Initial Messaging Wasn’t Clear, Lack of Standalone SKU Was A Factor

Microsoft India's Anshu Mor talks about the messaging behind the initial Xbox One package and the status of the Kinectless SKU.

Posted By | On 19th, Aug. 2014

xbox one amd

Though the Xbox One had a fairly good start at the beginning of the year, it didn’t take long for Sony’s PS4 to overtake it. Now the latter has reportedly sold 10 million units worldwide while Microsoft is yet to confirm anything other than the 5 million milestone revealed several months ago. However, now that a Kinectless version of the Xbox One is available, what will the impact on sales be?

We asked Microsoft India’s Director of Interactive Entertainment Business Anshu Mor on his thoughts about the current sales of the Xbox One. He stated that, “On a broad level, in the earlier phase, I think the lack of availability of a standalone SKU was surely a factor that played into it. Not many people were able to understand why they should pay more for a Kinect experience, although there are enough and more reasons why they should pay.

“I think in terms of messaging, it wasn’t really clear. But you know, after June, when we launched the standalone, we’ve received a tremendous response from the consumers, and given the lineup that we have coming up, including Halo, we’re very confident of doing great things across the world, especially in India.”

The Xbox One will be out in India on September 23rd which should help the company compete with the PS4 in terms of territories at least. Will the lack of Kinect and some high profile exclusives this Fall turn the tide in Microsoft’s favour? We’ll find out in the coming months.


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