Mark Cerny Explains Why PS4 Probably Won’t Have A Mascot

“I think we’re well past the era when mascots exist in video games.”

knack
PlayStation 4 chief system architect Mark Cerny is arguably one of the biggest names in the gaming industry at this time, which is amazing considering his humble origins. The man worked on Crash Bandicoot after all, which went on to become the biggest franchise on the PS1. Now he’s working on Knack, which looks to embody a lot of the same philosophies implemented in Crash. But is Cerny aiming to make Knack the official mascot for the PS4? For that matter, will the console even have a mascot?

Speaking to Game Informer, Cerny replied that, “I think we’re well past the era when mascots exist in video games. Even with Crash, we were already moving out of that era. Crash was the top-selling brand on PS1 and NOT its official mascot. A lot of that has to do with that we’re all getting older as we play games, and we want to play games with more mature themes.

“So now, when you look at something like Knack as an adult gamer it really is sort of that throw-back title kind of feeling. Or as a new gamer, maybe somebody who’s just getting into video games or who’s just playing video games on tablets and wants to try out the full console experience, it be can that on-ramp into the world of gaming? But either way, it’s not going to be a large enough part of gaming that a character like this could be a mascot.”

It’s interesting considering that companies like Nintendo and Microsoft still bank heavily on mascots like Mario and Master Chief respectfully. Nonetheless, neither the PS1, PS2 or PS3 needed one to be successful. The PS4 will follow suit when it releases alongside Knack on November 15th in North America and November 29th in Europe.


  • KuchikiSentou

    The closest thing Sony ever had to a mascot was Crash. Nothing has come close because Sony doesn’t have that one title they harp upon.

    I guess you could say it’s currently Sackboy; but there isn’t any LBP planned for PS4.

    • JeffH

      Kratos? Ratchet & Clank….Nathan Drake…..Jak & Daxter

    • KuchikiSentou

      Those aren’t mascots, those are game characters. A mascot is a singular character directly identifiable with the console.
      PlayStation has none, not since Crash Bandicoot. Perhaps Sackboy, but the numbers don’t support it.
      Nintendo is Mario. duh
      Xbox is Halo fps dudebro. Maybe even CoD.

    • jdp12

      CoD is on PS, and PlayStation’s mascot is probably sackboy/drake right now

    • KuchikiSentou

      It was an addendum. I said Halo. The CoD part was in jest because that’s what most people buy an Xbox for anyway.

    • Ω GUNTZ

      Game companys doesn´t create mascots, we the players do, nintendo never tought that the jumping character from donkey kong will become their “mascot” neither MS with halo, we are te ones who fall in love with a particular character thats how crash, spyro, ratchet etc became so popular, sony tends not to attach to much to a character each gen had like their own popular character

    • KuchikiSentou

      I;m saying that Sony doesn’t place much in its characters as Microsoft does with Halo Nintendo does with Mario.

    • Ω GUNTZ

      ok, its a bit early to start throwing that around. But if they buy it, we get more games.

  • DROB

    A great console like Playstation does not need a mascot!

  • http://www.paulogy.com Paul

    It is an interesting admission that Mark doesn’t think Knack has what it takes to be a PS4 mascot, but I disagree that we have evolved beyond having them.

  • CCM

    It’s not and admission by Cerny that somehow Knack isn’t worthy of being a system mascot, It’s simply a different era. Gone are the days of a cute/kiddie character being a console’s mascot – other than on Nintendo systems of course.

  • Guest

    $0N¥ PauperStation. Too poor to get a mascot.

  • swinny

    Kratos is PS3′s mascot.

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