Microsoft’s Aaron Greenberg Explains Why Fallout 4 Won’t Cannibalize Rise of the Tomb Raider Sales

There is little to no overlap, apparently.

Posted By | On 26th, Oct. 2015 Under News | Follow This Author @Pramath1605

Rise of the Tomb Raider (12)

Rise of the Tomb Raider being an Xbox exclusive had already raised some eyebrows during the announcement- here was a franchise that had no brand association with Xbox, and which, after a relatively successful reboot, was deliberately limiting itself to the console with the lower install base- and one where even a built in audience was not guaranteed, at that.

Even more eyebrows were raised when the release date was announced- and it was the same as the release date of Bethesda’s upcoming Fallout 4. Surely Microsoft, who work closely with Bethesda, had to have known when the publisher was planning on releasing the highly anticipated follow up to Fallout 3- why would they pit a game which would already have issues finding a market for itself against it, then?

As it turns out, it is because Microsoft doesn’t think there is much overlap or even scope for cannibalization between the two games, and the people who play them.

“We work closely with all of our internal studios, for example the Halo 5: Guardians launch date,” Xbox’s head of marketing Aaron Greenberg said in an interview with Kinda Funny Games. “The challenge is…that you have to look at the production schedule. You want to make sure that you don’t rush the game so it’s [completely] done or of high quality. That is always the number one priority. If you go earlier you are against Star Wars Battlefront, if you go later you will be against Call of Duty Black Ops 3 and if you go two weeks earlier you are against Halo 5: Guardians. And then you go late and then you are like does the consumer has any money left to buy the game so there wasn’t a better scenario for us except that was the week it was not going head to head against Call of Duty or Star Wars Battlefront. We felt like the Fallout audience…they are not direct competitors per se, but you are right…it’s two big titles launching at the same time and we hope people will buy both.”

“Most [development] teams pick their dates not knowing what else is going to be there. And once you know then would you rather launch against Call of Duty, Star Wars or Fallout? So you just to have launch and stick with the date and feel confident that the game still stand up and we believe it will.”

So… yeah, I guess he does have a point- assuming that Rise of the Tomb Raider was to release this Holiday no matter what, Microsoft didn’t exactly have a whole lot of wiggle room to work with here: earlier than its current date would pit it against Halo, Assassin’s Creed, and Call of Duty, while later would have it going up against Star Wars Battlefront. I suppose they just ended up doing the best they could have.

Rise of the Tomb Raider launches on Xbox One on November 10.

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  • Rock Gnarly

    Yeah, I don’t see it being released on the same day as a problem.

    -checks Amazon video game bestsellers list-

    #5 – Fallout 4 (Xbox One)
    #93 – Rise of the Tomb Raider (Xbox One)

    Yep, nothing to worry about there.

    • Vik

      #95 already… Also I wonder if microsofts greed will affect the development of the next TR.

    • Rock Gnarly

      If people are lukewarm on it overall this holiday, I could see some early discounts happening. By the time it comes to PS4, they’ll be spoilers and walkthroughs all over the place between the Xbox One and PC versions. Killing a lot of its value by the time it shows up to an indifferent PS4 userbase. Who knows if we’ll see another one soon.

    • veneratu

      I personally will not go looking for any of that stuff because I may buy it when it is on PS4. Hopefully it won’t find me.

    • dunc7827

      This will probably be the last Tomb Raider game until the PS4 definitive edition unless Sony or Microsoft buy the ip as all this deal does is hurt the game developers

    • Micky Byrne

      Well, Tomb Raider is one of those games that sells over time, it’s not
      like the window is going to close anytime. If the game gets
      good reviews, I’m sure people will be willing to pick it up in time for
      Christmas. PC launch in early 2016 and then PS4 a a later date.

    • dunc7827

      il probably just watch the play through on twitch or Youtube as i don’t see the point of playing it a year later after the ending is spoiled and i will have moved on to newer games and VR by next year

    • James Vincent

      Fallout 4 is now #2

  • jacksjus

    With so many big titles all launching in the same window, each and everyone of their sells will get impacted by the fact that so many other titles are available.

    This is despite the fact that they are two different games. Everyone doesn’t have the option of getting them all so some decision will be made.

    Do you need 3 shooters at once? Only for the hardcore.

  • jacksjus

    I find it quite ironic that Greenburg spoke on the crowded window and the impact moving a game forward and back by as much as a week could have. He actually stated their concern being does the consumer have any money left.

    This is proof that MS should consider spreading out their games throughout the year as opposed to clinging to a single shopping season.

  • Robert Gittings


  • Genshin ninpiden

    Looks like this site doesn’t like truth they removed my comment

  • Genshin ninpiden

    Fallout 4 is going to dominate in sells, not even a discussion

  • Aggrobiscuit

    This guy is smoking crack IMO. Sure the groups playing each game are different groups, but there’s definitely overlap between those two groups. And in that overlapping demographic, there will be those that cant buy both and will be picking between one or the other, and it’s not likely to be a Tomb Raider.

    Myself I’ll be playing both, but only playing Tomb Raider once it’s in the bargain bin or gwg.

  • Sam

    “why would they pit a game which would already have issues finding a market for itself against it, then?”

    Why would you say something like that? As if the Tomb Raider is struggling to find a fanbase. Tomb Raider has a huge fanbase. Sure, CD/SE will just have to wait til next year to see a spike in sales but that doesn’t mean it doesn’t have a market. Can’t help but feel this article is just biased.

  • veneratu

    Rise and FO4 are the only games here I’d consider buying, so that choice was made easy.

  • veneratu

    I also think this wasn’t implying that ROTTR would outsell FO4, which is what many are implying with their response. They just decided which release date would maximize unit sales with the least cannibalization, and that was FO4. Not sure if that’s the right choice, though.

  • dunc7827

    i just hope that when it does come to PS4 we all take a stand and vote with our wallets as this third party timed exclusivity just hurts gamers


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