Phil Spencer on Xbox One Sales in Japan, Connecting With More Japanese Devs

Xbox boss talks about bringing more games to Japanese player base.

Posted By | On 15th, Oct. 2016 Under News

Xbox One S

The Xbox One has been doing great in the United States (and in regions like UK and Australia as well) but hasn’t been much to brag about in Japan. Xbox boss Phil Spencer talked about the console’s sales in the country and plans going forward to appeal to players in conversation with Play-Asia.

Regarding the poor sales in Japan, Spencer said, “Sadly the Xbox One is not living up to the amount of sales I originally thought the country would put out, but with the Xbox One S we will release it in Japan and with the co-operation of many developers we’re hoping to make a giant change in sales compared to the current climate!”

As for why the console may not be doing so well in the East, Spencer believes it was about games that could cater to the Japanese player base like Persona 5 or Nioh (both exclusive to PS4). “I think it’s due to a lot of games that are released on the console, I feel that a lot of the games are not games that the Japanese public would play and get themselves into. A lot of Japanese gamers really seem to like games such as Persona 5 or Nioh and that is why we decided to get in touch with Japanese developers to create such games as Blue Dragon and Lost Odyssey for the Xbox 360. If we plan on doing better in the Japanese game market we want to release games that the average Japanese gamer will really enjoy.”

Microsoft is making in-roads with Japanese developers though as seen with games like ReCore and the upcoming Scalebound. “So far we have made friends with a variety of developers that then asked to create games for our system; such as Mr. Inafune Keiji with ReCore & Mr. Kamiya Hideki and the staff from Platinum Games for the development of Scalebound. We plan to talk with many other developers in order to bring more games to the Japanese market, we were happy to announce Final Fantasy 15 on the Xbox One which made me extremely happy and as mentioned we plan on a lot more connections.”

Can Microsoft turn things around in Japan? Let us know what you think in the comments.

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  • crazy_black_man-

    “I think it’s due to a lot of games that are released on the console, I feel that a lot of the games are not games that the Japanese public would play and get themselves into.”

    LOL. Just generally speaking…LOL. Sounds like they’re having that same problem everywhere. There is only so much Halo, Gears and Forza that a sane person can stand. It’s time to stop the milking old dead franchises on crappy gaming hardware, and do something exciting and new, like Sony. Here’s a tip for Phil. Stop all the tweeting like Trump and try and be more like Sony. Give your community some NEW games to play and forget about making all those old games run on your new hardware. I mean, after all, what is the point of anyone buying your new hardware then? Is ya stupid or what? Hilariousness.

  • Mr Xrat

    Give it up, Phil. No one cares. Go to doing what you do best – churn out the same old crud over and over again right on schedule.

  • crazy_black_man-

    According to the latest NPD, only 150k copies of Forza Horizon 3 sold? OMG. How embarrassing!!!

    • Super Gotenks

      It wasn’t out that long. The physical version wasn’t released until September 27th. The digital Ultimate Edition was released 4 days earlier on Friday the 23rd. The NPD doesn’t include digital sales.

    • crazy_black_man-

      Great answer. Any excuse for failure will do.

  • Alistein

    MS needs to focus on other Asian countries like China and South Korea also windows 10 should be attractive for Asian gamers not interested in buying consoles.


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