PlayerUnknown’s Battlegrounds Will Be More Successful With Xbox – Microsoft

Mike Ybarra talks about throwing Microsoft’s numerous resources behind the battle royale title.

Posted By | On 30th, Aug. 2017 Under News

PlayerUnknown's Battlegrounds

Bluehole’s PlayerUnknown’s Battlegrounds has been one of the biggest surprise hits of the year. Not only has it sold millions of copies despite still being in Steam Early Access but its concurrent player numbers have been fantastic. It’s the first non-Valve game in a long while that actually topped the charts in terms of peak concurrent users.

With the game coming to Xbox One, Microsoft VP of Xbox and Windows gaming Mike Ybarra told VG247 believes that the company is capable of making the game even more successful by putting so many resources behind it. It was recently confirmed that Microsoft would be publishing PlayerUnknown’s Battlegrounds for Xbox One, though it wasn’t confirmed if the game would be exclusive to the console.

“I think that developers come to us for help making their game successful. So games like PUBG and many others…with us announcing we’re publishing the title that opens up marketing, it opens up a large portion of my team, the Advanced Technology Group, that’ll work directly with Bluehole on PUBG to optimize it and bring it to Xbox as fast as possible.”

For Ybarra, Xbox and Windows have been helping various studios reach more players. Minecraft was given as an example of a game that started with unlimited potential and eventually grew into something much bigger thanks to Microsoft’s resources behind it.

“I think for us, we’re just trying to…Xbox has always been a platform to enable developers to be successful. When someone comes to us and asks how we can come together to do that, we’re open to all kinds of ideas there.

“The majority if not all of those scenarios are exactly that – a developer who has a hit on their hands. Sometimes they don’t even know – look at Minecraft. Notch released it, went on vacation, thought he was going to come back and work in a fast food place and then…he’s never working again. We want to work with them and try to make them as successful as we possibly can.”

PlayerUnknown’s Battlegrounds players have a ton of other things to look forward to besides an Xbox One release, which will occur via the Game Preview program by 2017 end. There’s a new desert map being added and the usual monthly updates.

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  • cyrribrae

    It won’t be exclusive, obviously. I only have an Xbox, but even I know that. Bluehole has made many, many millions in profit from the development of this game. There is no amount of money that Microsoft can provide to entice them away from reaching as broad an audience as they can.

    What Microsoft CAN DO, though, is leverage their experience with servers, distribution, marketing, console design, etc. that Korean developers don’t always have experience with. (Servers and distribution maybe less so, in the land of the MMO). This gives MS a “console launch” exclusive – a game that will come out first on Xbox before any other console – by virtue of speeding up development itself. They also reap benefits of publishing it on their platform. Once those console design issues have been solved (at game release), I’m sure Bluehole will then port it over to the PS4 in short time. If MS is lucky, maybe Bluehole uses Azure as a server backend as well.

    Eh, from what I see, this is a win-win-win-win for everyone involved. PUBG gets on consoles/more platforms. MS gets the game first and some profits from publishing. Sony gets the game after the development is all done. And gamers everywhere get to play the game. Sounds good to me.

    • “There is no amount of money that Microsoft can provide to entice them away”

      Of course there is. Look at their acquisition of Mojang for $2.5 billion. They have $100 billion in liquid cash sitting around. If the wanted to, they could buy the IP. Just like Notch, PlayerUnknown has a sell point too, and it would be way less than what they paid for Mojang, that’s for sure.

  • Mr Xrat

    It could. Unfortunately Xgimps don’t buy games, and PUBG is a game that requires patience and tactics. Expect it to join the flops along with Conan Exiles.

    • This “Xgimp” bought over 300 Xbox One games.

    • kee1haul

      Evidence says otherwise. Ubisoft and EA both say Xbox players buy more.

  • Dafuq Iswrong

    don’t want to rain on your parade Mr Mike Damage Ybarra Control but GTA5 just ruined your plans :>

  • Doggystyle ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Translation: We were desperate, so we offered to buy the IP, and then we threw money at them for exclusivity of the IP, but they saw what partnering with us did to Crystal Dynamics with the Tomb Raider franchise, and they wouldn’t budge.

    • kee1haul

      Or maybe its because Sony doesn’t have a game preview programme.

    • Doggystyle ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Try again son. Ark just finally came out of early access a day or 2 ago. It didn’t need a preview program to come out on the PS4. A preview program ain’t got damn thing to do with it. MS starving for new exclusive content and is ready to pay generously for it.


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