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37. For the Xbox One whether you like it or not, Microsoft is looking to attract a casual audience with TV and Apps. 
As mentioned before, Microsoft has not made the Xbox One solely a gaming machine. It has other uses like watching Blu-ray movies and other apps that are intended for purposes other than gaming. Apps and other features such as Skype, NetFlix and much more will be a second dominating factor in the Xbox One. Microsoft revealed that it will have TV shows spun-off from its video games and running parallel to titles. Examples that come to mind include Halo The Television Series and Quantum Break. If only that money were invested in more games at launch.
