EA All Play Boss: “Numbers Show Support for the Freemium Model”

EA's mobile division is looking at the numbers at the end of the day.

Posted By | On 03rd, Apr. 2013

real racing 3
EA All Play senior vice president and general manager Nick Earl recently spoke about the influx of free to play titles and how those who dislike it are in the minority compared to those who do.

Speaking to GIBiz, Earl stated that, “The market has spoken very loudly that that’s the model they like. Even though there’s some vocal minority that don’t like it, ultimately the numbers would show that they and others all support the freemium model better.”

He took Real Racing 3 as an example, stating how despite the option of in-app purchases, it still garnered a great reaction. “I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them. That’s the kind of people they are. But at the end of the day, they’re going to pay to eat, if that’s their choice. And they’re happy doing it.

“At the end of the day you kind of have to look at real numbers. The old proverb, ‘You can’t please all the people all the time’ is just so true.”


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

S.T.A.L.K.E.R. 2: Heart of Chornobyl Pre-Loading Now Live on Xbox Series X/S, Requires Over 147 GB

S.T.A.L.K.E.R. 2: Heart of Chornobyl Pre-Loading Now Live on Xbox Series X/S, Requires Over 147 GB

GSC Game World's long-awaited open world first-person shooter is set to launch for Xbox Series X/S and PC on N...

Dragon Age: The Veilguard’s UK Sales Similar to Dragon’s Dogma 2, Final Fantasy 7 Rebirth

Dragon Age: The Veilguard’s UK Sales Similar to Dragon’s Dogma 2, Final Fantasy 7 Rebirth

GamesIndustry's Christopher Dring noted that they're "a little less", though not far off, from Massive's Star ...

Mario and Luigi: Brothership’s Physical UK Launch Sales Are Lower Than Super Mario RPG and Paper Mario: The Thousand-Year Door

Mario and Luigi: Brothership’s Physical UK Launch Sales Are Lower Than Super Mario RPG and Paper Mario: The Thousand-Year Door

The newly-released turn-based RPG debuted at No. 3 in the latest weekly physical UK charts, but failed to sell...

Overwatch: Classic Announced – Limited-Time Mode Coming to Overwatch 2 on November 12

Overwatch: Classic Announced – Limited-Time Mode Coming to Overwatch 2 on November 12

The hero shooter's original incarnation will be available in a separate mode, complete with the original 21 he...

Spyro Reignited Trilogy is Coming to Game Pass on November 12th

Spyro Reignited Trilogy is Coming to Game Pass on November 12th

Toys for Bob's acclaimed remake compilation of the original trilogy will soon be available across all three Ga...

LEGO Horizon Adventures Behind-the-Scenes Video Details its World, Machines, and More

LEGO Horizon Adventures Behind-the-Scenes Video Details its World, Machines, and More

The entirety of the game was built with actual virtual LEGO bricks, piece by piece, according to its developer...